Social media are where people interact, where opinions are formed and shared. While traditional word of mouth is difficult to evaluate, online discussions are normally freely visible and therefore can be evaluated, understood and analysed up to the point of identifying emerging trends which in turn allow the implementation of effective communication, marketing and PR.
How can we listen, understand and analyse online conversations?
Blogmeter is a platform to monitor and analyse social media (blogs, newsgroups, chatrooms, forums and social networks) which through advanced web crawling systems, Natural Language analysis and an in-depth knowledge of the principal media research methods, permits the understanding and analysis of what is said online on a specific subject, company, brand, product or celebrity.
Use Blogmeter and discover how to get the best results in terms of efficiency and accuracy.